All Google needs to put every piece of data to a special profile is cross-referencing. They’ve already started to do that with the new Dashboard and by starting I mean displaying that data, as the gathering process surely started a while ago.

A theoretical example of what might happen to you

Imagine this scenario: you’re building a business online and heavily rely on Google services. All those services have Terms and Condition, which once broken will almost sure deny you access to that service, or even worse (here’s the evil part) access to other Google services.

Imagine that one day, because you placed too much Adsense units on your blog’s pages or placed them too close to post pictures of used any other practice that breaks their rules you get your Adsense account blocked and all your income is lost (or a significant part of it). This is not fiction as it happened to many people. Maybe you’re innocent, maybe not, but one thing is certain: contacting Google support might not help you at all as billions others are contacting them on many topics. If they respond and help you in a few weeks you may be already out of business.

Now, for those with bad intentions like selling links, buying reviews, black hat SEO and other wrong tactics be sure you can get caught by Big G if they start cross-referencing data about you. If you speak by email for a link sale and the other person uses Gmail or forwards email to Gmail (as I so for example) then Google might find out what you’re doing.

Imagine that you want to build a network of sites and link to/from them. If Google knows they’re all your websites the value of a single link is lowered automatically. And you can’t just create 100 Google Analytics and Webmaster Tools accounts without Google knowing they’re all yours. You don’t have that many IPs and supposed you create those accounts, once you log in from the same 2-3 IPs you’re busted.

And examples can go on and on, but the reality is the same: if Google wants to catch you, it will, but that maybe is not such a bad deal for the rest of us, the good guys.

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I personally don’t really believe in conspiracies or in the expression “if everybody says so it must be true” but that doesn’t mean some conspiracies aren’t true. My guess is that really good conspiracies are the ones you never hear about, that’s why I don’t trust unmasked conspiracy theories. In Google’s case I don’t really think they have an evil background plan, other than maintain monopoly in certain areas of interest. But this doesn’t mean you shouldn’t be afraid of Google, or better said about your addiction to Google, and I’m gonna make a list of reasons for this.

Google can turn evil

Reasons you should be more careful when it comes to Google

• Google drives traffic to most new websites. Even if in time proportions change at first you only grow because of Google (not a rule, but a statistics). What if Google starts charging for this sometime in future
• Google helps you monetize your website or promote your products through AdSense and AdWords. Many businesses depend too much on those two products
• Email is delivered by Google. Gmail is so nice that it’s addictive to use. It even allows you to check other email POP3/IMAP accounts. When Gmail doesn’t work (and that happened a few times lately) you can’t work.
• Online Office via Google Docs. Same as Gmail, if GDocs doesn’t work you can’t access your documents
• Ultimately Google knows everything about you. This is a fact, as you use enough Google services for them to make a perfect profile about you. They can use this info to provide you with better content, but what if they decide to use this information for wrong causes or, more plausible, information leaks and ill intended people get their dirty hands on that info, like is happens to credit card records that get stolen.

The thing is that the more you get online and divulge personal information, not just to Google, there’s a risk that info can get into wrong hands, that’s why you need to be careful all time time. Online you’re like a star: exposed to public.

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The next video is a sort of Facebook conspiracy theory. It seems a little too dramatic, but also raises some questions. What do you think, will you continue to post sensitive information about yourself online? Even if you think you share it only with your friends.

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• Strengthen your online brand with gravatars