I know what you did last Black Friday

Everybody is talking these days about the financial cryis, that affects us all, but is it like this when it comes to special shopping events like Black Friday deals, Cyber Monday sales and such?

An easy way to see what happened in tha past years is to use google trends, which I did. You can see what I’ve found by looking at the picture below:

It’s pretty obvious that the crysis is affecting Black Friday Sales, but at a less level than how it affects daily online sales. Now the tricky part is to guess how sales will go this year. My take on this is that if the crysis begins to end sales will go up a notch, but if not expect another 20-30 % decrease during Black Friday.